About
Matthew West
MOTION GRAPHICS
LOGO DESIGN
Video EDITING
GRAPHIC DESIGN
PHOTOSHOP ART
SOUND DESIGN
Social Media
I have an in-depth knowledge of both YouTube and Instagram as social media platforms and stay up-to-date with their ever-evolving algorithms and best practices. With YouTube, I know how to build a channel from the ground up, taking a project from the initial planning stages to the final execution of high-quality, captivating videos. My expertise includes creating visually compelling, "clickable" thumbnails in Photoshop that draw viewers in, as well as fully optimizing videos to perform well online. I utilize advanced SEO techniques to research and implement the right keywords, ensuring each video reaches its target audience. Crafting concise, engaging titles that grab attention and encourage clicks is a skill I’ve honed over time, helping videos achieve maximum visibility and impact.
On Instagram, I excel at understanding the nuances of the platform and how to create content that resonates with audiences. I know what types of posts and visual styles are most likely to grab attention and generate engagement. From carousel posts and Reels to Stories and standard image uploads, I ensure every post is formatted correctly and aligns with the platform's trends and aesthetic expectations. My ability to match content with the ideal tone, context, and audience ensures that each upload is positioned for success. Additionally, I understand how to analyze Instagram insights, allowing me to refine strategies and grow accounts effectively. This dual-platform expertise enables me to create cohesive, results-driven social media campaigns tailored to specific goals.
I am a passionate Content Creator who thrives on working across diverse media projects. From sound design to intricate logo creation, I immerse myself in each task to deliver professional, high-quality results.
My key strengths lie in video editing and sound design, and I am continuously working on passion projects to hone my skills in design, motion graphics, and text formatting using InDesign.
With a background as an engineer in the water industry, I bring a strong work ethic, attention to detail, and the ability to work effectively both in a team and independently. I pride myself on maintaining clear and consistent communication with clients throughout every stage of a project.
I am approachable, reliable, and dedicated to giving your project the time and focus it deserves, allowing you to concentrate on your business. You can rest assured that your project will be in capable hands, receiving my undivided attention from concept to completion.
Ai
I stay up-to-date with the ever-evolving AI landscape, seamlessly integrating it into my creative process alongside the Adobe tools I use daily. By crafting effective prompts, I can troubleshoot technical issues quickly, ensuring my workflow remains smooth and uninterrupted. Additionally, I have the skills to program and customize GPT-based tools for both myself and clients, tailoring them to assist with specific tasks and challenges.
Leveraging AI has significantly optimized my workflow, enabling me to deliver high-quality work faster and more efficiently. This blend of creativity and technology allows me to stay ahead of the curve and meet the demands of modern content creation.
Education
2 yr BTEC National Diploma in Media
2 day course in Motion Design in
After Effects
Adobe Illustrator
Photoshop
Premier Pro
Chatgpt (Promt Engineering)
Sound Design
Facility
Self taught (over 25 years)